The creative agency has figured out a way to make the poster look good – sprinkle some gold dust and get the sun behind the subject. Voilà – Classy looking poster. But, when you do it too many times, it is called overkill.
At the same time, they have done enough shameless rip-offs
Take a look at their creations and you will see both the Genius & the Copycat there. Sad that a talented agency has to resort to pinching others’ work.
Now for the Overkill bit…