This one is a re-use of the poster for a 2010 movie “In My Sleep“. The Synopsis for In My Sleep from IMDB
In this edge-of-your-seat thriller, Marcus struggles with parasomnia, a sleepwalking disorder that causes him to do things in his sleep that he cannot remember the next day. When he wakes up with blood on his hands and a knife at his side, he is startled to hear that a close friend has been found stabbed to death. Marcus frantically tries to put the pieces together could he have murdered his friend while sleepwalking to hide a dark secret between them?
That explains the knife, fetal position, blood splotches, boxers & the wrinkle effect (of his bed spread).
The Tamil movie is very imaginatively titled Cellphone … or was it Cellbone. What cleared up the confusion was the killer of a tagline: Unknown Number. So, it was unlikely to be one of the 206 bones.
The Art Director has just borrowed the poster from In My Sleep and added a brown, earthy tint. He obviously chopped off the bottom part from the original so that he could accommodate the 10-15 people whose names and educational qualifications needed to be on the poster.
I am curious to see what this poster has to do with the story of the movie Cell Phone. My money is on the art director subtitling the poster, in a Magrittesque twist, with “This is not a knife – (but a cell phone)“.