The creative agency has figured out a way to make the poster look good – sprinkle some gold dust and get the sun behind the subject. Voilà – Classy looking poster. But, when you do it too many times, it is called overkill.
Marching Ants have created some of my all time favourite Bollywood posters – Be it Ishqiya, Dev D, Help, LSD, Udaan, Blue Umbrella or Udaan (again).
At the same time, they have done enough shameless rip-offs
Kisna (From Braveheart),
Lakshya (Shadow Concept from Mad Magazine & Some Posters),
Johnny Gaddar (From Big Lebowski and countless posters featuring sunglasses with reflective surfaces,
Johnny Gaddar (Again) (From countless “Running Man” posters)
Once upon a time in Mumbai from Mr & Mrs Smith,
Anjaana Anjaani (From An Education) and even their old posters like Ek Hasina Thi,Vaastu Shaastra & Goal were lifted .
Take a look at their creations and you will see both the Genius & the Copycat there. Sad that a talented agency has to resort to pinching others’ work.
Now for the Overkill bit…