Call it plagiarism. Call it channelizing. Call it repurposing. Looks like a lazy bit of recycling.
The teaser for
Shankar’s Ai leaves you with a “Where have I seen this before?” feeling.
I can evn go to the extent of ignoring the
Rohit Shetty Physics , the weird Trans-SheHumanoid-Former bike and the Hobbit feet surplus from Weta.
The Hunchback in 300 (Ephialtes of Trachis) and Vikram’s character in Ai look eerily similar.
Then, we have something which looks like a Kollywood “Semma Mass” version of Maurice Sendak’s Where the wild things are.
Why can’t Shankar’s characters be as memorable and as original as his song picturisations?
: This is a Fan Poster and the UPDATE Original looks nothing like this. Hat-tip to Nosferatu
Hoodie: Borrow from MI-4
Falling Text: Old Matrix poster and more recently from MI-4 & TTSS
Such a shoddy job … Tcch. Tcch.
There is very little difference between the posters showing the fist here – hand-drawn with Moustache and shaven with sunglasses.
And what is it with creative agencies wanting Akshay to
burst out of every poster. Seriously.
Well, You burst on the scene already a legend, the unwashed phenomenon, the original vagabond (Apologies to
The creative agency has figured out a way to make the poster look good – sprinkle some gold dust and get the sun behind the subject. Voilà – Classy looking poster. But, when you do it too many times, it is called overkill.
Marching Ants have created some of my all time favourite Bollywood posters – Be it Ishqiya, Dev D, Help, LSD, Udaan, Blue Umbrella or Udaan (again).
At the same time, they have done enough shameless rip-offs
Kisna (From Braveheart),
Lakshya (Shadow Concept from Mad Magazine & Some Posters),
Johnny Gaddar (From Big Lebowski and countless posters featuring sunglasses with reflective surfaces,
Johnny Gaddar (Again) ( From countless “Running Man” posters)
Once upon a time in Mumbai from Mr & Mrs Smith,
Anjaana Anjaani (From An Education) and even their old posters like Ek Hasina Thi, Vaastu Shaastra & Goal were lifted .
Take a look
at their creations and you will see both the Genius & the Copycat there. Sad that a talented agency has to resort to pinching others’ work.
Now for the Overkill bit…
Mallika Sherawat’s movie is expected to be horrendous – If these videos are to be believed 🙂 (
1 , 2 , 3 , 4 , 5 , 6 , 7 ) . Future fodder for my other blog
The Poster is such a blatant Ripoff of King Arthur.
There is a movie from Hong Kong / China which has a similar poster – Am unable to place it (Not Red Cliff)
Emraan Hashmi = Angelina Jolie ; Ajay Devgn = Brad Pitt !!
Blatant Ripoff … The Cobblestone, the Pose, The Black tie…
Shame on the Poster designers for Anjaana Anjaani !!